Meet the Talent

Jorge Buch defines his style as classic and refined, a philosophy reflected in both his craft and career. He is among the industry's most awarded figures, earning titles such as World Class Puerto Rico, The Perfect Serve, and PRBA—recognitions that led him to represent the island at the World Class Global Finals and before the International Bartenders Association.

As the founder of Colmena at Parada 18 in Santurce, Jorge has created more than a bar—it's a gathering place. A space where bartenders, artists, and longtime friends converge, rooted in a belief that great cocktails should exist alongside genuine human connection. His approach blends precision with warmth, offering an elevated yet welcoming experience.

His work with brands including Maison Hennessy, Woodford Reserve, and the Diageo portfolio reflects that same ethos: luxury expressed through craftsmanship, honesty, and community.

Colmena itself draws inspiration from the structure of a beehive—a dynamic meeting place where diverse backgrounds, cultures, and perspectives come together. Born from the mountains of Caimito and brought into the vibrant energy of Santurce, the concept celebrates individuality, connection, and the shared pursuit of excellence in cocktails and gastronomy.